Facebook Ads Website conversion Metrics

First : CPM or Cost per 1,000 Impression This indicates if the market or audience is cheap. Currently, we can say that CPM is cheap if it is under 100 pesos

Second: Check the Hook rate and Hold rate ( you'll find on ad level) the ideal hook rate is 30% or above and the hold rate is 25% or above.

Third: Check the CTR (for Campaign and Ad set level) Unique CTR (all) 3.5% and above is good CTR (link click-through rate) 1.5% and above is good

Fourth : The CPP or cost per purchase. This is one of the most important part you can ignore other indicator if CPP is good. Other indicators are only used for ads improvement. for hair grower P350 or below is necessary.

Fifth : is the ROAS or Return On Ad Spent. A higher ROAS indicates a more effective advertising campaign. To learn more about ROAS, please ask your team leader.

Additional metrics if your Ad is in good performance are Quality ranking, Engagement ranking, Conversion rate ranking. ( you'll find on ad level) There are 3 indicators to know whether the performance is good or not (Below average, Average and Above average)