Facebook Messaging Advertiser KPI

Criteria or Metrics to determine if the advertiser is improving

ENGAGEMENT CAMPAIGN

  • Attendance

  • Maintain CPM less than or equal P12

  • Quality Rate at least 35% above

  • Hit the Monthly Goal Ad Spent

META PURCHASE

  • Attendance

  • Maintain CPM less than or equal P45

  • Quality Rate at least 70% above

  • Hit the Monthly Goal Ad Spent

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